After spending more than 15 years managing public relations and marketing programs in the corporate world, veteran public relations expert Christina (Costa) Rae has launched her own firm, Buzz Creators. The Westchester-based firm provides public relations, marketing, and brand building support to companies of all shapes and sizes.

“At Buzz Creators, we believe that every business has its own unique and special story,” said Christina Rae, President of Buzz Creators. “Understanding that there is no one size-fits-all marketing or communications strategy, we pride ourselves on creating and implementing personalized programs for each of our clients that directly support their specific business goals.”

“After learning about a client’s specific goals and objectives, we then work with them to uncover their storylines, package them and share them with their key audiences through a variety of targeted channels – including media relations, speaking engagements, social media, thought leadership studies and more,” added Rae.

Prior to founding Buzz Creators, Rae held a variety of public relations leadership roles at CIT Group, MasterCard Worldwide, Brodeur Worldwide (clients included Symbol Technologies, Philips Consumer Electronics, ENTEX Information Services and IBM), Prodigy Incorporated, Pepsi-Cola, and White Plains Hospital Center.

Rae is on the Board of Directors for the Westchester/Fairfield Chapter of the Public Relations Society of America (PRSA), where she also serves as the Publicity Committee Chair for the Chapter.