For the 12th year in a row, our client HEINEKEN USA, partnered with The City of White Plains and the White Plains Business Improvement District on its New Year. Safe Ride. program, created to help local residents get home safely on New Year’s Eve. Over the past 12 years, the program has provided free and safe rides home to more than 3,800 Westchester County residents of legal drinking age. Through the New Year. Safe Ride. program, HEINEKEN USA provided free and safe rides home for Westchester County residents of legal drinking age who celebrated New Year’s Eve in downtown White Plains. Between 11:00 p.m. on December 31 and 3:00 a.m. on January 1, a dedicated fleet of 30 cars provided complimentary rides home for those 21 and older traveling from the heart of downtown White Plains to anywhere in the City or across Westchester County.
About HEINEKEN USA:
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. European brands imported into the U.S. include Heineken®, the world’s most international beer brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.