Understanding PR and Leveraging Local Media to Promote Your Business
Christina Rae, President of Buzz Creators; Bob Rozycki, Managing Editor of Westchester County Business Journal and Fairfield County Business Journal; and Peter Katz, reporter, writer, and copy & video editor at Westfair Communications, recently shared media insights on how to craft your business story and make it newsworthy. The session was entitled: Understanding and Leveraging Local Media to Promote Your Business.
The trio also discussed best practices for working with local media and how to best leverage social media. The event was presented by the Westchester County Association and Westfair Communications.