A ribbon-cutting event is a great way to let the public know about your business. Whether you are celebrating the grand opening of a new business opening for the first time or a grand re-opening from an expansion, location change, or renovation, ribbon cuttings are a perfect PR opportunity to let your company shine!

Azure Stages Grand Opening
Below are some helpful tips on how to execute a successful ribbon-cutting event for your business:

  1. The Guest List is Key: Make your list and check it twice! Be sure to invite your employees, key customers/potential customers, business partners, government and business officials, media, bloggers/influencers, neighboring businesses (especially those who will serve as great referral sources), and, of course, your friends and family.
  2. Provide Enough Notice: Invites should be sent out at least four weeks prior to your event to provide guests with ample notice. Be sure to clarify any special instructions, such as the most convenient places to park their cars.
  3. Don’t Forget the Scissors and Ribbon: Be sure to pre-purchase (or borrow) large ceremonial scissors and a large red ribbon (or in your company’s brand colors) for the actual ribbon cutting. Be sure to hold the ribbon properly so that it is visually appealing (see photo above).
  4. Plan a Time for Brief Remarks: At the event, once enough people have gathered, say a few brief remarks – welcoming your guests/dignitaries, updating them on your business, and telling them how they can best stay on top of your upcoming news and happenings. Be sure to keep all remarks brief, people have a short attention span and don’t want to sit still for too long.
  5. Hire a Photographer: Hire a professional photographer to help capture memories of this special moment. Ensure they take high-res photos of your remarks, the ribbon cutting ceremony, photos of your venue/office, products/services, guests mingling, etc. These photos are great for sharing on your website, social media channels, newsletters, and with media.
  6. Serve Refreshments: Be sure to have some food and beverages on hand for everyone to enjoy afterward while they mingle/network and provide tours of your space if it makes sense. You can have something casual and cost-effective, like a table with small food platters and drinks, or go for something more elegant with passed hors d’oeuvres and a full-service bar. Skys the limit, depending on your budget and location.
  7. Spread The News: Later that day or the following morning, distribute a brief recap of your event (along with a few key high-res photos) to media who might be interested in sharing your exciting news with the community. Ask your business partners to help share the news too on their websites, social media pages, newsletters, etc. The more buzz, the better!
  8. Hire Experts If Needed: If you feel overwhelmed about planning and maximizing your grand opening or ribbon cutting ceremony, there are plenty of PR professionals who can assist you – such as the team at Buzz Creators, Inc.!