Stolichnaya kicked off its dynamic Moskova Affair Tour, a fantastical experience featuring the renowned avant-cabaret troupe, Vau de Vire Society, in East Hampton this past August. The three month tour visited 14 different cities around the U.S., including San Francisco, Los Angeles, Las Vegas, Denver, Houston, Dallas, Chicago, Detroit, Philadelphia, Boston, New York, Hoboken, and Miami. The success the campaign was largely due to the multi-tiered activation approach implemented by non-traditional marketing agency Mirrorball, in collaboration with William Grant Regional Marketing Teams.