The Nation’s Premier Blow Dry Brand Celebrates the
Opening of its First Westchester County Location
After much anticipation, Drybar celebrated its official grand opening in White Plains, NY (1 North Broadway) on Friday, February 17, 2017. The 1,768 square foot location consists of 11 styling chairs and features all of the signature elements that define the unique Drybar experience.
“Drybar is thrilled to become a part of the Westchester community,” said Alli Webb, founder of Drybar. “White Plains is a perfect spot for Drybar and we’ve been humbled by the response from the local community.”
Drybar is based on a simple philosophy: Focus on one thing and be the best at it. For Drybar, that’s blowouts. The idea was a natural one for curly-haired founder Alli Webb, a longtime professional stylist, who grew tired of overpaying for blowouts at traditional salons. Named one of the top “100 Brilliant Ideas” by Entrepreneur Magazine and one of New York Magazine’s Boom Brands, Drybar provides professional blowouts at a flat price, regardless of hair length or thickness (wash included!). The list of signature styles reads like a traditional cocktail menu: the Cosmo (lots of loose curls), the Straight Up (straight with a little body), the Southern Comfort (big hair, lots of volume), the Mai Tai (messy and beachy), the Manhattan (sleek and smooth) the Dirty Martini (tousled and textured) and, for the little ladies, the Shirley Temple.
At the core of the experience is Drybar’s dedication to over-the-top customer service and obsessive attention to every last detail, and the White Plains shop is no exception. The new location features Drybar’s signature design, including custom Italian chairs, tufted fabric walls, marble bars with built-in phone docking stations, and flat screens featuring cult favorite chick flicks. Drybar also offers a full line of professional hair styling products and tools, aptly named in keeping with the pervasive bar theme, all of which were created for the perfect blowout. The line launched exclusively with Sephora in March of 2013, and is now sold both online and in its own shops, as well as at Sephora and Nordstrom in the U.S. and Canada, and select Ulta Beauty and select Bloomingdale’s doors nationwide. “The Drybar Guide to Good Hair For All,” the first book by Alli Webb, was released in October 2016 by Abrams Publishing. Drybar White Plains is the 72nd location to open for the California-based hair chain.