A ribbon cutting event is a great way to let the public know about your business. Whether you are celebrating a grand opening of a new business opening for the first time, a grand re-opening from an expansion, location change or renovation, ribbon cuttings are a perfect opportunity to let your company shine!
Below are some tips on how to execute a successful ribbon cutting event:
- The Guest List is Key: Make your list and check it twice! Be sure to invite your employees, key customers/potential customers, business partners, government and business officials, media/bloggers, neighboring businesses (especially those who will serve as great referral sources) and of course your friends and family.
- Provide Enough Notice:Invites should be sent out at least three to four weeks before your event to provide ample notice. Be sure to clarify any special instructions such as the best place to park.
- Don’t Forget the Scissors and Ribbon:Be sure to pre-purchase (or borrow) large ceremonial scissors and large red ribbon (or in your company’s brand colors!) for the actual ribbon cutting.
- Plan a Time for Brief Remarks:At the event, once enough people have gathered, say a few brief remarks – welcoming your guests/dignitaries, updating them on your business and telling them how they can best stay on top of your upcoming news and happenings. Keep all remarks brief!
- Hire a Photographer:Hire a professional photographer to help capture memories of this special moment. Ensure they take high-res photos of your remarks, the ribbon cutting ceremony, photos of your space, products/services, guests mingling, etc. These photos are great for sharing on your website, social media channels, newsletters and with media.
- Serve Refreshments:Be sure to have some food and beverages on hand for everyone to enjoy afterwards while they mingle/network and provide tours of your space if it makes sense. You can have something casual and inexpensive like a table with small platters and drinks, or more elegant with a full-service bar and passed hors d’oeuvres.
- Spread The News:The following morning, distribute a brief recap of your event (along with a few key photos) to media who might be interested in sharing your great news with the community. Ask your business partners to help share the news too on their websites, social media pages, newsletters, etc.
- Hire Help If Needed:If you feel overwhelmed about planning and maximizing your grand opening or ribbon cutting ceremony, there are plenty of professionals who can assist you – such as the team at Buzz Creators, Inc.!